Female Founders Worth Shopping — My Latest Favorites
There is something about shopping from a woman who built something from scratch — from a real need, a real problem, a real dream — that just hits different. When you shop small and support women-owned businesses, your money goes somewhere that actually matters. It funds a vision. It keeps a family going. It tells a female founder that what she made is worth it. These women are very inspiring and are my motivation to keep moving forward with my business.
So here are nine women-owned small businesses I'm genuinely excited about right now. One pick from each!
b.e.happe Designs — Handmade Beanies That Give Back
Featured Product: Crochet Puff Stitch Slouch Hat
Owner: Brooke Happe
This Texas mama started b.e.happe with a crochet hook and some dirty mom hair — seriously — and turned it into a mission-driven brand that donates to Child Life Services at children's hospitals. The Crochet Puff Stitch Slouch Hat is handcrafted in the USA from a premium wool-acrylic blend, with a thick band that stays put and a relaxed fit that works every season. It's the beanie you'll reach for on repeat, and every purchase counts for something bigger.
👉 Shop the Crochet Puff Stitch Slouch Hat
Willow Field Soap — Bar Soap That Actually Belongs in a Spa
Featured Product: Cashmere Soap
Owner: Terri Allen Knudsen
Willow Field Soap changed my mind about bar soap entirely. The Cashmere bar is made with Tussah Silk, which gives it the most unreal silky lather, plus a scent blend of sweet cocoa butter, coconut, jasmine, cedarwood, and vanilla that is honestly too good. At $8 a bar, it's one of those small business shopping finds that feels wildly luxurious without the price tag to match. Great for yourself. Even better as a gift.
Shade Tree Naturals — Natural Body Products Worth Stocking Up On
Featured Product: Lavender Lemongrass Body Butter
Owner: Tara Scheel
Founded by Tara Scheel, Shade Tree Naturals is all about simple, natural living — and this body butter is everything that means in one little jar. Made with shea butter, cocoa butter, coconut oil, meadowfoam oil, and a blend of lavender and lemongrass essential oils, it's whipped, non-greasy, and comes in a recyclable glass jar because she thought of that too. Small-batch, sustainably packaged, and made with ingredients you can actually pronounce.
👉 Shop the Lavender Lemongrass Body Butter
Year After Year — Sustainable Kids Clothing with Soul
Featured Product: Vintage Quilted Jacket
Owner: Dana Longland
Dana Longland runs Year After Year out of Wasaga Beach, Ontario, and everything she makes is handcrafted, sustainable, and genuinely one-of-a-kind. The quilted jackets she sews from vintage and upcycled quilts are the stuff of slow fashion dreams — blush pinks, soft greens, patchwork that tells a story. Each jacket is completely OOAK (one of a kind), made with care, and designed to grow with your child. If you've ever wanted a piece of clothing that's also a little piece of art, this is it.
👉 Shop Vintage Quilted Jackets
SWAY Headbands — The Headband That Actually Stays Put
Featured Product: Large Satin Headband
Owner: Tanya Flemister
Tanya Flemister created SWAY out of frustration in a workout class — she needed a headband that could actually keep up with her. What she built is patented, handmade in Colorado, and genuinely unlike anything else: a six-clip system that locks the headband in place without tightness, squeezing, or headaches. The Large Satin Headband is the showstopper — elegant, non-slip, and styled enough to go from gym to dinner. Women with fine hair, thick hair, flat heads — everyone says the same thing: it doesn't move.
👉 Shop the Large Satin Headband
Jenna Bricher Swim — Finally, Swimwear Made for a Full Bust
Featured Product: Balconette Bikini Top
Owner: Jenna Bricher
Jenna Bricher is a natural 32H who got tired of swimwear that only went up to a D cup, so she designed her own. The Balconette Bikini Top is structured, supportive, and actually cute — made from recycled Italian fabric with a patented under-bust band and no-feel boning that keeps everything exactly where it belongs. Sizes range from C to I, bottoms from 2 to 24. Reviewers say it's the most supported they've ever felt in a swimsuit. It's one of those female-founded brands that you wish had existed sooner.
👉 Shop the Balconette Bikini Top
Cradle Comforts Co. — Beautiful Baby Essentials with a Conscience
Featured Product: Natural Oasis Willow Crib Sheet
Owner: Lindsay Hill
Lindsay Hill started Cradle Comforts Co. because she couldn't find nursery essentials she actually loved for her own baby — so she made them herself. The crib sheets, swaddles, and hooded towels are handmade in the US, CPSC-certified, and crafted from organic bamboo-cotton blends with eco-solvent inks and sustainability built in. The Natural Oasis Willow design is soft, earthy, and the kind of thing you'll want to feature in every nursery photo. A genuinely thoughtful women-owned small business making something worth gifting.
👉 Shop the Natural Oasis Willow Crib Sheet
Flirty Pineapple — Hair Accessories That Don't Let You Down
Featured Product: Claw Clip
Owner: Madison Riddolls
This Canadian women-owned brand started with one sewing machine and a simple goal: make hair accessories that work. The Claw Clip is their bestseller, and for good reason — it's made from eco-friendly cellulose acetate, comes in three sizes for every hair type, and holds all day without slipping, pulling, or giving you a headache. Comes in a gorgeous range of colors and is priced to make stocking up feel completely reasonable. Once you try it, every other clip feels like a downgrade.
The Laced Shoe — European Footwear Curated by a Female Founder
Featured Product: Dolce Vita Notice Pink Suede Lace Sneaker
Owner: Esther Regina
Esther Regina runs The Laced Shoe, a boutique she built around handcrafted, European-style shoes for women and children that are worth investing in. The Dolce Vita Notice Pink Suede Lace Sneaker is the kind of shoe that gets compliments every time — pretty without being precious, comfortable enough for real life, and the sort of quality you can feel the second you pick it up. If you love shoes with personality and want to support women-owned businesses at the same time, this is your place.
👉 Shop the Dolce Vita Notice Pink Suede Lace Sneaker
Go Shop Something Wonderful
Every single one of these female founders built something worth talking about. And the best way to support women-owned businesses isn't just saying you believe in them — it's clicking the link and buying the thing.
Treat yourself to one of these favorite things, or get a head start on gifts from women-owned businesses for everyone on your list. Either way, you're putting your money somewhere it means something.
Have a women-owned small business I should know about? Drop it in the comments!